FAQ from Neuwo
What is Neuwo?
Neuwo is a customer-driven artificial intelligence service that offers superior content classification and brand safety. It leverages advanced technology to enhance the reader experience and provide effective contextual advertising. With its contextual targeting engine, Neuwo enriches valuable data with meta tags, relevant content, and IAB taxonomy specifications.
How to use Neuwo?
To use Neuwo, publishers and digital asset managers can integrate its AI engine for content classification and tagging. This integration enables more effective analysis and monetization of content. Neuwo automatically identifies emerging tags, allowing users to maximize the potential of their content. Additionally, Neuwo provides accurate brand safety categories for advertisers, allowing them to select specific categories or IAB classifications. The platform does not rely on third-party cookies, making contextually targeted advertising more effective.
How does Neuwo enhance the reader experience?
Neuwo creates a semantic understanding of content, allowing media owners to better utilize their content inventory. It provides recommendations for similar articles, improving the reader experience and customer retention.
How does Neuwo add value to digital properties?
Neuwo AI effectively builds new value to leading digital media properties by improving reader experience and offering undisruptive advertising. It achieves this through content tagging and classification.