What is Cargo?
Cargo is a modern CDP (Customer Data Platform) specifically designed for sales teams. It serves as a revenue architecture that enables sales reps to access qualified accounts in large quantities.
How to use Cargo?
To use Cargo, sales teams can follow these steps: 1. Connect: Integrate all relevant tools and data into one centralized hub. 2. Segment: Easily segment leads based on various criteria such as demographics, behavior, or engagement. 3. Enrich: Enhance lead information by gathering data from different sources. 4. Score: Assign scores to leads based on their quality and likelihood to convert. 5. Assign: Distribute leads to sales reps based on their territories or expertise. 6. Orchestrate: Build automated workflows to streamline revenue operations. 7. Activate: Empower sales reps to focus on selling by automating revenue operations.