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Breadcrumbs Features

Breadcrumbs Features. Breadcrumbs is an enterprise-grade lead scoring platform that helps optimize the entire sales funnel, achieving up to a 30% increase in the conversion of Marketing Qualified Leads (MQLs) to Opportunities (Opp). It is designed for both Sales-Assisted and Product-Led Growth (PLG) motions, making it suitable for a wide range of businesses.

Breadcrumbs's Core Features

Automated lead scoring with data-driven models

Native OAuth integrations for easy data access

Visualize data from connected platforms in one place

Objective conversations between Marketing and Sales with predictive attribute identification

Validation of different hypotheses through comparison

No-code connectors to bring together data in your tech stack

Unlimited workspaces and models for optimal scalability

Deep analytics at every level of the Scoring Engine

Support for different go-to-market strategies (Sales-Assisted, PLG, Hybrid)

Breadcrumbs's Use Cases

Lead scoring optimization to increase conversion rates from MQLs to Opportunities

Data-driven decision making for marketing program optimization

Improved sales and marketing alignment for more objective conversations

Consolidated business intelligence for deep analysis of prospects, leads, and customers

Support for various go-to-market strategies

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